---
title: "A2P SMS that arrives: OTP, alerts and campaigns to 190+ countries · US Matrix"
description: Direct routes to 190+ countries, separate routes for OTP and marketing, and real-time reports. Who benefits from US Matrix SMS and how to start.
---

<https://usmatrix.com/blog>

# [A2P SMS that arrives: OTP, alerts and campaigns to 190+ countries · US Matrix](https://usmatrix.com/blog/a2p-sms-otp-alerts-campaigns-190-countries)

 Written by [Eber Lacerda Junior](https://usmatrix.com/blog/author/eber-lacerda-junior) | Sep 10, 2024, 12:00:00 PM

A verification code that arrives late is a lost login. An alert that never arrives is a support call. A campaign that lands in the wrong alphabet is money wasted. For businesses that talk to customers by text, delivery is not a detail: it is the product.

US Matrix SMS delivers one-time passwords, alerts and campaigns to 190+ countries over direct routes, through API, SMPP or web portal, with active fraud monitoring and a NOC that never sleeps.

## Built for messages that matter

We separate what is critical from what is promotional. Verification codes and alerts travel on dedicated routes, kept apart from marketing traffic, so a busy campaign never delays a login.

> The cheapest message is not the one with the lowest price. It is the one that arrives on the first try.

What you get:

- **Coverage in 190+ countries** over direct routes.
- **Routes for OTP and for marketing**, kept separate.
- **Smart routing** that picks the best route for each destination based on delivery and cost.
- **Every language**: GSM-7 and Unicode, so messages read correctly in Arabic, Thai or Portuguese.
- **Real-time reports** to follow delivery while a campaign runs.
- **REST API, SMPP or web portal**, and A2P traffic of every kind: OTP, transactional, marketing and two-way.
- **24x7 NOC** with active fraud monitoring.

## Who benefits

- **Apps, banks and fintechs** that depend on one-time passwords and two-factor authentication.
- **E-commerce and logistics** that send order confirmations and delivery alerts.
- **Healthcare and services** that send appointment reminders.
- **Marketing teams** that run campaigns in several countries.
- **Resellers and CPaaS platforms** that need a reliable wholesale route.

## More value from your portfolio

- **Higher conversion.** Codes that arrive fast mean more completed sign-ups and logins.
- **Lower support cost.** Alerts that arrive answer the question before the customer calls.
- **Visibility.** Real-time reports show what was delivered, where and when.

## Cross-sell across the US Matrix portfolio

- **DIDs**: local numbers for two-way conversations and inbound calls.
- **Voice**: international termination with real-time fraud control.
- **US Matrix Mobile**: mobile lines under your own brand.

## How to get started

1. **Create your account** and request test credentials.
2. **Integrate** through the REST API at apisms.usmatrix.com, through SMPP or through the web portal.
3. **Register your senders** where local rules require it.
4. **Test** delivery to your main destinations.
5. **Go live** with 24x7 monitoring.

## Day to day

Your application sends; our routing chooses the best path for each message. Reports show delivery in real time, and our NOC watches routes and fraud patterns around the clock.

## Start sending

Tell us your destinations and volumes, or ask for a test account: [usmatrix.com/contact](https://usmatrix.com/contact).

[View full post](https://usmatrix.com/blog/a2p-sms-otp-alerts-campaigns-190-countries)

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