Why SMS Is Still the Best Way to Contact Customers

SMS continues to be one of the most effective communication channels, with 90% of messages opened within just 3 minutes. This incredible engagement rate makes SMS a powerful tool for businesses looking to connect with their customers.

However, successful SMS campaigns depend on key factors such as high delivery rates, minimal spam, and a well-targeted audience. While analyzing your customer base is vital (and something USMatrix can’t help you with), we can guide you on what to look for when choosing an SMS provider.

Here are three steps to choose the right SMS Provider:

1. Technology

The right provider must meet the core IT requirements of speed, security, and stability to ensure a seamless SMS operation.

• Ease of Integration: Choose a provider that offers APIs or SMPP connections that integrate effortlessly with your existing systems. Confirm whether you’ll need IT support to set up the integration.
• Efficient Routes: Ensure the provider uses direct routes that comply with local regulations, guaranteeing reliability and compliance.
• Analytics Access: Look for tools that provide detailed reports on delivery success rates and error tracking. This data helps optimize future campaigns.

2. Experience in the Telecommunications Sector

The success of your SMS campaigns depends on the provider’s ability to ensure message delivery. Factors such as cybersecurity, compliance with personal data protection laws, and privacy policies are critical for protecting your business and customers.

At USMatrix, we excel in delivering messages and peace of mind. Our services prioritize delivery quality, and we adhere to the highest standards of cybersecurity and compliance. That’s why leading companies across multiple industries trust us as their SMS partner.

3. Service and Support

Customer support can make or break your SMS experience. Choose a provider that offers accessible, responsive, and knowledgeable support to address your concerns quickly.

At USMatrix, we believe in the value of the human touch. Our dedicated support team ensures straightforward communication and smooth problem resolution. With direct connections in Brazil and over 15 other countries, we’re equipped to help you reach your audience, no matter where they are.

Why Choose USMatrix?

Since 1989, USMatrix has been a trusted partner for businesses looking to improve their global communication. With a proven track record, direct connections, and a focus on quality and compliance, we’re here to help you succeed.

Contact our team today to learn how USMatrix can meet your SMS needs and help you connect with your customers—anytime, anywhere.