On November 2, ING, one of Europe's largest banks, started offering travel eSIMs inside its banking app. The service launched in the Netherlands and will follow in Poland, Belgium, Germany, Italy, Spain, Romania, Turkey and Australia. It is part of a new subscription model that bundles banking with lifestyle benefits.

ING is not alone. Revolut launched global eSIMs in 2024, and eSIM is now its most used non-financial product. In December 2025 it added full mobile plans in the UK, where it has 12 million customers.

The pattern is clear: mobile service is becoming a feature of the brands people already open every day.

Why brands are adding mobile

  • Engagement: a phone plan is used every day. It keeps the brand on the customer's screen between purchases.
  • Recurring revenue: a monthly plan adds predictable income to a customer base the brand already paid to acquire.
  • Travel: customers who travel need data abroad. If you do not sell it to them, a travel app will.

What it takes, without building a network

US Matrix Mobile is a white-label MVNO, available now. You launch a mobile service under your name, with your plans and your customer experience:

  • 5G with 4G fallback, and global coverage through partner networks.
  • Voice, SMS and mobile data, on eSIM or physical SIM.
  • Rating, billing and plan management run by US Matrix.
  • One API to provision lines, numbers, messaging and data.
  • Commercial terms based on your volumes, with no network investment.

The same service also works inside companies: corporate lines for field and mobile teams, managed from one account with eSIM activation.

Who it is for

Consumer and retail brands, telecom resellers, fintechs and super-apps, membership organizations and companies with mobile teams.

Four decisions before you launch

  1. Who the plan is for: your whole base, your premium tier or your travelers.
  2. What you sell: data only, or voice, SMS and data.
  3. Where it lives: inside your app, on your website or bundled into a membership.
  4. How you price it: standalone, bundled or as a loyalty reward.

Banks took the first step. The same model is open to any brand with customers and a reason to talk to them every day.

Learn more: usmatrix.com/mobile, or talk to our team: usmatrix.com/contact.